AMAFOND

For three days (28.02-02.03) EUROGUSS MEXICO drew representatives of the entire value chain in the light metal casting sector to the Expo Guadalajara exhibition centre. Almost 1,100 registered trade visitors made the most of the chance to learn about the latest trends and innovations at the stands run by the 94 exhibitors, and to make new contacts in the growing Mexican market. “With EUROGUSS MEXICO we set ourselves the goal of establishing a platform that would serve as a driving force and an innovator, and we achieved that in terms of both quality and quantity,” says Christopher Boss, Executive Director, NürnbergMesse. Nineteen German companies also took the opportunity to present at their own stands or via a pavilion. Following its initial launch as an exhibitor pavilion in 2018, EUROGUSS MEXICO was delayed for five years as a consequence of the Covid-19 pandemic. There was therefore strong anticipation on all sides for the first in-person edition when the event opened this year. And the exhibitors, visitors and organizers were extremely pleased with the result as it drew to a close. “Our first edition of EUROGUSS MEXICO was a resounding success,” says Boss. “Exhibitors had particular praise for the high quality of the visitors and the positive professional discussions about specific products. Everyone was pleased that NürnbergMesse had made a highly suitable platform available for this theme in Mexico. After all, Mexico is booming. But there is currently a shortage of die-casting capacity, and that offers good opportunities for suppliers of die-casting foundries in particular. TESLA’s announcement of a giga-factory in Mexico will also further increase demand for castings for the automotive sector. And the subject of nearshoring with regard to supplying the US market is resulting in growing interest in Mexico.” The growing importance of the Mexican market was also reflected in the visitor figures. Almost 1,100 registered trade visitors came to the Exhibition Centre in Guadalajara, Mexico’s second-largest city. Purchasers of die-cast products, including representatives of major automakers, automotive suppliers and R&D centres in the automobile industry, found their way to the venue, along with many decision-makers from die-casting foundries. Many representatives from politics and industry also attended in order to gain an insight into the trade fair and the companies present. Despite the upswing and the major potential for growth, the die-casting industry in Latin America is not entirely without its challenges. The global pandemic, changing consumer preferences and rising power costs are just a few examples. These themes were given the appropriate space in a panel discussion involving top-level international guests, including Jaime Puente (CTO BOCAR Group), Dr Alexander Marks (CCO Oskar Frech GmbH), Lisa Aulbach-Heinecke (CEO Aulbach Automation GmbH), Brian Quinn (Product Development Senior Manager HDPC, NEMAK), and Nico Jordi (Technical Specialist Die Casting BÜHLER AG). Accumulated knowledge and reports were presented as part of the supporting programme with about 30 presentations by experts from the exhibiting companies and specialists from the Mexican die-casting foundry industry. Current trends in the Mexican die-casting industry, such as the growing demand for mega-casting and solutions for electromobility, in addition to increasing concentration on sustainable manufacturing processes, were also discussed, alongside the challenges currently facing the industry. These include the shortage of qualified labour and the need for digitalization. Mexico’s aluminium industry association, IMEDAL, also arranged various business meetings as an opportunity for discussion with relevant business partners. Save the date: The next EUROGUSS MEXICO will be held in Guadalajara in parallel with the die-casting foundry fair GLOBAL FOUNDRY EXPO from 15 to 17 October 2025. A range of event formats in the various die-casting foundry clusters in Mexico are also planned. More information will follow soon.